You can even go digital like those at New York’s Times Square. It is for those reasons, that billboard advertising remains not only relevant but an important and effective advertising medium. If you’re Nike and you have an in-exhaustive advertising budget, and you’re trying to launch your latest and greatest sneaker, then billboards may be a good addition to your overall marketing strategy. https://www.bmediagroup.com/news/wp-content/uploads/2018/04/Why-Use-Billboards-to-Advertise.jpg, https://www.bmediagroup.com/news/wp-content/uploads/2020/07/logo-bmedia-color.png. According to research, billboard advertising remains one of the many effective advertising tools available to modern businesses. In 2013, Arbitron’s Out of Home Advertising Study found that 84%... 2. Why Billboards? Large billboards are effective as they are easily visible from a specific distance. Outdoor billboard advertising and digital billboards are proven, effective and cost-effective media allowing candidates, campaign teams, and political action committees (PACs) to deliver high impact messages to different audiences in key primary and battleground markets. They stand on the side of the road, their … Let us articulate precisely why you can expect $5.97 of new sales income for every $1.00 spent advertising on a Digital Billboard on our Network. We live in a digital age. Poster billboards are also utilized for outdoor advertising. With this in mind, how can we possibly escape or ignore billboard advertising? If you go back to the middle of the 19th-century, you’ll find billboards. Here are some reasons why billboards are so effective: Build Brand Awareness: Brand awareness is an extent to which a brand can be recognized by potential customer. While digital advertising and email campaigns go straight to your targeted audience in a highly-calculated way, billboards and other out of home advertising (OOH) continue to prove effective at reaching a targeted audience when part of a marketing strategy. 2. Digital advertisements have become an increasingly popular form of advertising, because they are able to reach many people, in a shorter period of time. As an advertising medium, billboards are obviously quite expressive. Did you know? Far from it, in fact, since billboards not only remain popular, but advertisers are spending even more money on the medium then they were decades ago. bMedia Acquires Lamar’s Billboard Assets in Puerto Rico. Billboards are a large part of that traditional advertising market, and they continue to engage potential customers. I won’t keep you in suspense; the answer to the question posed in the title of this post is no, billboard advertising is not better or more effective than print media advertising. You can’t ignore a billboard. There is No Escaping Billboards! However, the mere size of billboards makes them hard to ignore. Today, advertisers often invest a significant amount of money in digital advertising. Word on the street recently has suggested that traditional billboards are about to enter a period of permanent decline. Outdoor advertising continues to prove it has the staying power to be an effective medium for marketing even with so much constantly changing for where people go for information. Why Use a Billboard? Traditional advertising is falling away and making room for digital advertising. We stick to the fact that Billboard advertising is a form of advertising that is hugely effective. But people also have more ways to avoid engaging with ads, when ads come on TV they look at their phone, and they can use programs to block ads from their phone. If you’re Nike and you have an in-exhaustive advertising budget, and you’re trying to launch your latest and greatest sneaker, then billboards may be a good addition to your overall marketing strategy. Why should you consider billboard advertising in Ch Your advertising dollar can go a long way in digital billboard advertising, combined with airport advertising and other forms of outdoor media advertising. Advertising on these type of billboards is typically good only for a month or two. Let’s look at their answers. If you go online and visit Google or Facebook – or any other digital application/website – you’ll be surrounded by advertisements. High Exposure Free image. 71% of Americans consciously look at billboard messages while driving and many learn about an event or restaurant they later attended. But if you’re planning an advertising strategy, you can’t look past this firmly established option. Words and images are some of the most powerful tools in an advertiser’s arsenal, and when you combine the two, you are able to create advertisements that are engaging and compelling. Here’s a few a few statistics the study reported: 1. When you consider that billboards remain as visible fixtures everywhere you go, it’s apparent that advertisers invest in significant amounts as part of their marketing campaigns. Our lives have become increasingly dominated by digital technologies and digital media. Let’s explore the reasons. You want to make sure that you’re getting your message in front of the right people. Why billboard advertising? The answer to this is simple: Your billboard message cannot be ignored. Netflix’s strategy is being adopted by many of the world’s biggest brands during a resurgence in outdoor advertising. 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